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Zoë Fuhr is a multi-creative designer and musician, who believes that less is more.
Looped in by Maya Fuhr
Hi, my name is Zoë. I have many art mediums that interest me, but I would say my main focuses are clothing design and music. FUHR co. is a gender neutral clothing line I started nearly 6 years ago. We love to use bold colour and unique silhouettes. I've been told the styles are a bit futuristic! We make a strong effort to use renewable fibres or deadstock fabric. Sewing being paid at a living wage is our core value and I have personally met every person who has sewn one of our garments. I also have a strong passion for music, specifically drumming. I teach beginner drum lessons on the weekends and it is pure joy! FRANKIIE is the band I played in for about 7 years - check them out, they are still rockin! During the pandemic I have been working on some new musical projects so stay tuned :)
The ability to be resourceful and adaptable, to me, is what makes a person creative. I guess what others might see as lacklustre or disposable, a creative sees as infinite potential.
I'm not sure if it's a superpower, but I think I have a strong ability to take a person's (or my own) big picture idea, concept, story or feeling and narrow it down to the important key elements, and work from there. I guess the ability to be concise? I think that is a self expression for me as an artist - less is more. Oh, and I'm REALLY good at puns haha!
My dream creative collaboration would probably be to work with Spike Jonze. Everything he does, whether it be anything from gritty real life footage to over the top glamour - he always captures people in their authentic state. I love the musical artists he works with, the old school cameras he uses and how he incorporates low key dance routines.
My real life heroes are all the people I am closest to. I am so inspired by how the community comes together for each other and by each person's unique and individual strength. Everyone is on their own journey and I am so grateful for the patience, understanding and resilience of the people in my life.
My most treasured memory so far, wow that's a tough one...any time I've travelled to a new place and experienced live music and dancing and warm sun simultaneously.
I wish I were a better singer! I love to write songs but I am a shy singer!
My sister makes me laugh hysterically. I guess because we are hardwired the same way, we can really find the humour in almost everything.
At the moment, nature brings me so much joy. I love shared outdoor activities, especially during the summer in Vancouver :)
The dynamic duo Cody Briggs and Desire Olexy. I've been working with them for years doing photo shoots for my brand. We always end up with results better than I could have asked for! We share the same appreciation for bold colour and they are so fun to work with.
The dynamic duo Cody Briggs and Desire Olexy. I've been working with them for years doing photo shoots for my brand. We always end up with results better than I could have asked for! We share the same appreciation for bold colour and they are so fun to work with.
I'll never get over her voice. Her songs give me chills, she is so vulnerable and powerful at the same time. I just love her.
I'll never get over her voice. Her songs give me chills, she is so vulnerable and powerful at the same time. I just love her.
They bring so much positivity and grace to every project. Such a self expressed dancer and human. Great personal style too I'll add!
They bring so much positivity and grace to every project. Such a self expressed dancer and human. Great personal style too I'll add!
she is my best friend from childhood, and also happens to be an extraordinary production designer. She is the most resourceful creative I know and everything she touches turns to gold.
she is my best friend from childhood, and also happens to be an extraordinary production designer. She is the most resourceful creative I know and everything she touches turns to gold.